摘要
About the Role
Key Responsibilities:
•Work closely with the analytics and marketing teams to provide insights derived from web tagging.
•Work on Web tagging implementation
•Implement and manage web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
•Develop and maintain a robust tagging strategy using tools like Google Tag • Manager, Adobe Launch, or Tealium.
•Ensure the precise setup and configuration of analytics to capture essential data points.
•Utilize advanced analytics techniques such as attribution modeling, predictive analytics, and customer lifetime value analysis.
•Design and execute A/B and multivariate testing to optimize website elements and marketing campaigns.
•Stay current with the latest trends, tools, and techniques in digital analytics and data science.
Essential Requirement:
•Minimum 3 years in web analytics, tag management, and quality analysis, with proficiency in Google Tag Manager and other TMS tools.
•Strong understanding of web analytics methodologies, tools, and best practices, including proficiency with Google Analytics, Adobe Analytics, and similar platforms.
•Solid knowledge of HTML, CSS, JavaScript, and other web development languages and frameworks is a plus.
•Experience in conducting tag audits and troubleshooting tag issues to ensure data accuracy and integrity.
•Excellent attention to detail and organizational skills with a focus on accuracy and quality.
•Experience with tag auditing tools such as Google Tag Assistant or Observe Point is highly desirable.
Desired Requirement:
•Certifications in relevant areas such as Google Analytics Individual Qualification (IQ) and proficiency in Google Tag Manager
•Proficient in using project management software and analytics tools (e.g., JIRA).
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture
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Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards
Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
